Namun bila mengikuti penamaan ‘canvas’ artinya penyusunan model bisnis ini perlu dilakukan di atas sebuah lembaran kertas besar atau canvas lukisan yang sebenarnya. Tapi sederhananya, siapkan saja kertas HVS ukuran A2 atau A1. Setelah itu, susun tabel menurut 9 elemen yang ada dalam bisnis model canvas. Por muitos anos o termo modelo de negĂłcios foi usado sem um consenso na sua definição. Muitos autores o mencionavam sem explicitar do que exatamente falavam. E foi exatamente pensando nisso que o consultor suíço Alexander Osterwalder começou a desenvolver sua tese de doutorado que daria origem ao Business Model Canvas. Alexander percebeu que definir o termo nĂŁo seria suficiente. Era necessĂĄrio criar algo que incentivasse a inovação, a prototipação e co-criação criação colaborativa. Utilizando-se, assim, de conceitos de design thinking, Alexander começou com um simples grĂĄfico feito em powerpoint que anos mais tarde se tornaria uma bela tela canvas separada em nove blocos. Esta tela foi responsĂĄvel por criar uma revolução na maneira como empreendedores e empresas passaram a pensar em novos negĂłcios ou novos produtos. Seu prĂłprio livro se intitulou Business Model Generation Geração Modelo de NegĂłcios. E, de fato, criou toda uma nova geração de empreendedores! O Business Model CanvasOs Blocos do Business Model CanvasSegmento de ClientesOferta de ValorCanaisRelacionamentoFontes de RendaRecursos-ChaveAtividades-ChaveParcerias-ChaveEstrutura de CustosCanvas como montarCanvas como fazerCanvas como funcionaCanvas como usarConclusĂŁoCurso sobre Business Model CanvasDownload do Business Model CanvasCONFIRA NOSSOS DOWNLOADS! O Business Model Canvas À primeira vista o Business Model Canvas parece um simples diagrama. A facilidade de anĂĄlise que ele traz sĂł passa a ser realmente compreendida Ă  medida que começarmos a visualizar exemplos e a utilizĂĄ-lo em nosso dia-a-dia. Considero imprescindĂ­vel dizer que o canvas foi desenvolvido em conjunto com mais de 200 consultores de todo o mundo. Sim, o processo de criação do canvas em si foi colaborativo! Alexander Osterwalder aproveitou a tendĂȘncia de co-criação das redes sociais, criou engajamento ao redor de uma nova teoria de administração e chamou outros respeitados consultores e empresĂĄrios do mercado para se sentirem donos e ajudarem a espalhar o canvas. Um Business Model Canvas permite que todo o negĂłcio seja visualizado em uma Ășnica pĂĄgina ou slide. Isso significa que nĂŁo Ă© mais necessĂĄrio percorrer um documento cheio de texto e alguns nĂșmeros, passando pĂĄgina por pĂĄgina para compreender as diferentes estratĂ©gias definidas. Outro excelente aspecto Ă© que o Business Model Canvas permite que vocĂȘ visualize o “encaixe estratĂ©gico” que existe entre diferentes ĂĄreas. Documentos textuais nĂŁo permitem esse tipo de anĂĄlise. Com menos texto, criar em conjunto com outras pessoas se torna um processo divertido e intuitivo. Basta pegar uma caneta e post-its para sair rabiscando e jogando suas idĂ©ias no canvas. É esta facilidade de prototipação que permite que novos negĂłcios sejam analisados mais rapidamente e em vĂĄrias versĂ”es diferentes. Os Blocos do Business Model Canvas Vamos agora compreender cada um dos nove blocos. Segmento de Clientes O primeiro passo do preenchimento do Business Model Canvas Ă© o bloco de segmentos de clientes. Precisamos destacar dois aspectos importantes que justificam isso 1 A palavra “segmento” possui implĂ­cita que se trata da escolha de uma fatia do mercado. Em outras palavras, Ă© necessĂĄrio que vocĂȘ defina um nicho de clientes. A famosa afirmativa “quem vende para todo mundo, nĂŁo vende para ninguĂ©m” Ă© levada a sĂ©rio no Business Model Canvas. 2 Um negĂłcio deve ser desenvolvido a partir da perspectiva do cliente. Percebeu que o bonequinho olha para o canvas? Pois Ă©, de nada adianta ter uma boa idĂ©ia se vocĂȘ nĂŁo enxerga por meio dos olhos de quem vai pagar pelo produto / serviço que vocĂȘ irĂĄ entregar. Oferta de Valor O segundo passo Ă© definir a oferta de valor do seu negĂłcio. Entenda que “valor” neste caso significa “benefĂ­cio”. Portanto, Ă© fundamental que vocĂȘ saiba explicitar quais sĂŁo estes benefĂ­cios que seus produtos ou serviços entregam para os seus clientes. Por exemplo, se o seu produto Ă© um sistema financeiro, sua oferta de valor deverĂĄ ser “seu financeiro redondo em apenas 30 minutos por semana”. É claro que isso vai depender de seu sistema. VocĂȘ pode ter inĂșmeros benefĂ­cios, mas tente resumi-lo em uma Ășnica frase. Essa reflexĂŁo tambĂ©m Ă© fundamental para que vocĂȘ analise seus diferenciais frente a seus concorrentes. Canais Canais descrevem quais os caminhos pelos quais a empresa comunica e entrega valor para o cliente. Podemos dizer que pela perspectiva do antigo marketing os 4 Ps, canais representa o “P” de Praça e o “P” de Promoção. Os canais podem ser de comunicação, vendas e distribuição do produto. Ou seja, qualquer tipo de interface da empresa com o cliente. Servem para que o segmento definido possa tomar conhecimento e avaliar a proposição de valor do produto, efetuar a compra e uso do mesmo. É muito importante verificar que este bloco demonstra graficamente a importĂąncia do encaixe estratĂ©gico em um Business Model Canvas. Relacionamento O bloco do relacionamento descreve estratĂ©gias que evitam que seus clientes corram para o concorrente por questĂ”es como “preço mais baixo”. Definir boas estratĂ©gias de relacionamento Ă© difĂ­cil, porĂ©m fundamental para a retenção de clientes. Muitas empresas start-ups adotam um relacionamento baseado em “auto-atendimento”, pelo qual o cliente resolve quase tudo sozinho. No entanto, algumas empresas jĂĄ perceberam que investir num alto nĂ­vel de atendimento garante destaque e maior lucratividade. Fontes de Renda Para fechar o lado direito do Business Model Canvas, as fontes de renda Ă© o bloco que determina a maneira como o cliente pagarĂĄ pelos benefĂ­cios recebidos. HĂĄ uma sĂ©rie de modelos de receita que podem ser adotados. Alguns exemplos sĂŁo venda de produtos, assinatura, aluguel, licença, leilĂŁo, etc. Para uma lista completa, veja esse post sobre 12 Formas de Ganhar Dinheiro. O fluxo de receitas Ă© atualmente uma das grandes fontes de inovação. Por exemplo, inĂșmeras empresas estĂŁo transformando seus mercados ao cobrar por assinatura ao invĂ©s de por diĂĄria e alguns restaurantes passaram a cobrar por tempo de permanĂȘncia ao invĂ©s de cobrar por prato ou por quilo. Recursos-Chave O primeiro bloco do lado esquerdo Ă© o de recursos-chave, que sĂŁo os ativos fundamentais para fazer o negĂłcio funcionar. AliĂĄs, todo o lado esquerdo estĂĄ relacionado Ă  parte operacional do negĂłcio. Esse bloco deve ser limitado a descrever o que realmente importa dentro dos ativos de sua empresa. Por exemplo, em uma siderĂșrgica os recursos-chave sĂŁo o forno caldeira e o laminador. Alguns exemplos de recursos sĂŁo ativos fĂ­sicos, como mĂĄquinas ou instalaçÔes, intelectuais, como patentes, recursos humanos, como equipe de programadores ou atendimento, etc. Atividades-Chave De forma complementar ao recursos-chave, as atividades-chave devem tratar das atividades mais importantes que a empresa deve fazer de forma constante para que o negĂłcio funcione corretamente. Se uma empresa possui uma plataforma web como recurso-chave, muito provavelmente terĂĄ como atividade-chave a manutenção desta plataforma. Alguns exemplos de atividades sĂŁo Produção de Bens, Resolução de Problemas, GestĂŁo de Plataformas, Vendas Consultivas, Desenvolvimento de Produtos, etc. Parcerias-Chave Parceiros-chave no Business Model Canvas refere-se primordialmente a terceirizaçÔes fornecedores. Como dito anteriormente, o lado esquerdo trata de quesitos operacionais, portanto o bloco parcerias lista outras empresas que ajudam seu negĂłcio a entregar a oferta de valor. Qualquer tipo de tarefa ou matĂ©ria-prima essencial fornecida por outra empresa e que garante o funcionamento do negĂłcio deve ser listada neste bloco. Estrutura de Custos O Ășltimo bloco do modelo descreve todos os principais custos que tĂȘm peso no financeiro e sĂŁo derivados da operacionalização do negĂłcio. Eles serĂŁo provavelmente oriundos dos blocos de recursos, atividades e parcerias-chave. PorĂ©m, tambĂ©m serĂĄ possĂ­vel que custos de canais sejam considerados como, por exemplo, comissĂŁo de vendedores. Vamos aproveitar agora e responder algumas das perguntas mais frequentes sobre o Business Model Canvas Canvas como montar Para montar um canvas Ă© preciso seguir o passo a passo de desenvolvimento dos 9 blocos de construção do Business Model Canvas descritos acima seguindo uma ordem do seguinte grĂĄfico Canvas como fazer Para fazer o Canvas Ă© importante reunir profissionais de diferentes perfis em um workshop que utilize o canvas impresso e usando post-its para que a geração de idĂ©ias nĂŁo seja limitada. Veja um posto completo sobre isso aqui canvas como fazer Canvas como funciona O Canvas Ă© uma ferramenta visual que funciona atravĂ©s da prototipação de idĂ©ias e ajuda como base para testar hipĂłteses que podem levar a modelos de negĂłcios disruptivos. Canvas como usar VocĂȘ deve usar o canvas para prototipar novos negĂłcios e buscar oportunidades de inovação. Ele pode ser tambĂ©m alguma boa ferramenta para ajudar na elaboração de planos de negĂłcios. ConclusĂŁo O Business Model Canvas Ă© uma ferramenta que rapidamente conquistou o mundo empresarial pela sua simplicidade e praticidade. Qualquer um consegue rapidamente compreendĂȘ-lo e utilizĂĄ-lo na prototipação de suas idĂ©ias, projetos e/ou negĂłcios. Curso sobre Business Model Canvas Se vocĂȘ curtiu esse conteĂșdo, nĂŁo deixe de conferir meu Curso sobre Business Model Canvas clicando aqui. Download do Business Model Canvas Aqui no Blog vocĂȘ pode baixar gratuitamente as ferramentas abaixo para criar o seu prĂłprio Business Model Canvas agora mesmo. CANVAS EM PDF CANVAS EM PPT EBOOK DE ANÁLISES DE MODELOS CANVAS VocĂȘ pode tambĂ©m se interessar pelo Canvas da Proposta de Valor, que Ă© uma ferramenta complementar ao Business Model Canvas. CONFIRA NOSSOS DOWNLOADS! Rated out of 5 R$147 Mallof Turkeya is your shortcut to buy high-quality authentic Turkish products at the Turkish Market price | we bring Turkey to you. Unformatted text previewAdult Key Resources Modal for business Get a business license Staf Transport Channels Website Social media Marketplace Runner Cost Structure Cost for advertising and promotion Cost for equipment, such as computer, table, furniture, and etc. Salary for the stafs Revenue Stream Hijab sales Purchase returns from supplier 19Examples of a Revenue Stream. John Spacey, March 07, 2018. A revenue stream is a distinct source of revenue. This is commonly documented for the purposes of business planning, strategy and investment. The following are common examples of revenue streams. ï»żThis is a complete guide on how to use the Business Model Canvas. I have also included some downloads for high-quality pdf versions of the Business Model Canvas, the popular canvas created by Osterwalder and Pigneur. What Is A Business Model Canvas?How To Map A Business ModelWhy Use The Business Model Canvas?DOWNLOAD FREE HIGH-QUALITY PRINTABLE PDF’sStrengths And Weaknesses Of The Business Model CanvasStrengthsWeaknessesBusiness Model Canvas SectionsSTEP BY STEP GUIDEThe Business Model Canvas BMCHow To Get Started?Different Ways Of Using The Business Model Canvas?Step 1 of 10 Customer Segments1. Customers Segments2. Segment Composition3. Problems, Needs, Behaviours & Current AlternativesOutcomeStep 2 of 10 Value PropositionsWhat is Value?OutcomeStep 3 of 10 ChannelsStep 4 of 10 Customer RelationshipsStep 5 of 10 Revenue StreamsStep 6 of 10 Key ActivitiesOutcomeStep 7 of 10 Key ResourcesOutcomeStep 8 of 10 Key PartnershipsOutcomeStep 9 of 10 Cost StructureOutcomeStep 10 of 10 Applications, Review & Next StepsCore ApplicationsCompetitivenessBusiness Model Canvas ExamplesNext StepsSUBSCRIBE NOWMore Business Model Canvas Resources A business model contains nine separate components. With the result that the nine parts together combine to create value. Business modelling now is one critical part of assessing a digital strategy. A model is easy to understand and analyze. Moreover, it provides a common framework that managers can use to develop new models. Most companies need to be more innovative. As a result, modelling is a creative way to explore new business opportunities. Today there is a larger variety of how companies can make money. Much is due to new technologies. As an example the Blockchain. How To Map A Business Model To develop a visual map of a business model you put the nine blocks together. Redesign the blocks and you create new forms of value. A mistake often made is to ignore the customer in the design. Increasingly with services taking centre stage, business modelling defines the customer experience. In comparison to other methods, the visual mapping process is a useful team process. Besides exploring new opportunities, it creates a shared understanding between team members. Why Use The Business Model Canvas? The Business Model Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. Fundamentally, it delivers three things Focus It focuses on what’s important the fundamental business logic – what I mean does it all fit together. It quickly clarifies and demonstrates whether the pieces fit together to make a business worth Often I find that the original ideas get tweaked as the Business Model develops. This is particularly true when working in organizations and across different skill sets. Transparency Team can refer to it easily. It is an ongoing tool that facilitates discussion, debate and also requires further research. Further research can be around financials, segments, and partners. Often, once the business model is created there needs to be some initial validation. DOWNLOAD FREE HIGH-QUALITY PRINTABLE PDF’sClick to download free high-quality printable pdf’s of the Business Model Canvas Template 3508 px x height 2480 px 300 dpiwidth 7016 px x height 4960 px 300 dpiwidth 14043 px x height 9933 px 300 dpi Strengths And Weaknesses Of The Business Model Canvas Strengths Focus on the problem-solution the main business components and their clarity of thought for business for facilitating discussion, debate and further to understand. Weaknesses The Business Model Canvas is NOT a strategy. You still need a take into account the competitive when used is based on assumptions rather than take into account sustainability – missing the broader view of economy, society and show the different stakeholders involved in the business components that are availableIf you’re a startup then you might want to use the Lean Business Model Canvas instead. Get more business design templates and analysis of business models by signing up to the email newsletter. Business Model Canvas Sections Business Model Canvas The following elements provide an overview of the main business drivers Customer Segments Who are the customers? What do they think? See? Feel? Do?Value Propositions What’s compelling about the proposition? Why do customers buy, use?Channels How are these propositions promoted, sold and delivered? Why? Is it working?Customer Relationships How do you interact with the customer through their journey?Revenue Streams How does the business earn revenue from the value propositions?Key Activities What uniquely strategic things does the business do to deliver its proposition?Key Resources What unique strategic assets must the business have to compete?Key Partnerships What can the company not do so it can focus on its Key Activities?Cost Structure What are the business major cost drivers? How are they linked to revenue? STEP BY STEP GUIDE What’s the Business Model Canvas?How do I get started?Different ways of using the business model canvas?Step 1 of 10 Customer SegmentsStep 2 of 10 Value PropositionsStep 3 of 10 ChannelsStep 4 of 10 Customer RelationshipsStep 5 of 10 Revenue StreamsStep 6 of 10 Key ActivitiesStep 7 of 10 Key ResourcesStep 8 of 10 Key PartnershipsStep 9 of 10 Cost StructureStep 10 of 10 Applications, Review & Next Steps The Business Model Canvas BMC The Business Model Canvas BMC gives you a structured way to design a business. The goal is to create a business model that is unique and compete in the market. It is an ideal way to check the business logic of why customers will buy your product or service. It also provides a way to understand how all the different elements come together to deliver your products or services, the cost structure, value proposition, customer segments and profits. How To Get Started? Identify the overarching purpose of the business I suggest that to start with you print out several copies of the business model canvas see above for high-quality PDF print versions. Fill out the elements and start to get a feel with how the different elements sit together and whether they make sense. Keep copies of them and also mark on each the version that way you can refer back to ideas and also see how your thoughts have progressed. Different Ways Of Using The Business Model Canvas? The business model canvas can be used to not only develop your business model but also analyze potential competitors. How do you know if your business model is unique and difficult to replicate if you don’t know the market? I’m not suggesting mapping every competitor. Quite often you find many have similar, if not the same, business model, which makes it hard to differentiate them. Remember that that sometimes different cost structures can make a huge difference in a market – Aldi vs Sainsbury’s. Needless to say, that using a business model canvas on a known company can help you build out your own ideas to compete. Step 1 of 10 Customer Segments This sounds obvious, but when you get into the detail many people overly simply the customer and don’t create a clear picture of who they are. As a result, the tendency is to make generalizations. Sections of the Business Model Canvas 1. Customers Segments Understanding who you are aiming your business at is critical to success. As an example, HR directors – they are an identifiable group of people that use the label HR Directors to identify themselves and their role. You can find HR directors on Linkedin for instance as individuals and through Linkedin Groups. 2. Segment Composition A Segment is the maco level of a potential customer base. Understanding the composition of the customers – how they vary, how many are there in different sub-segments helps you to determine the market potential and viability. The traditional way of looking and understanding these sub-segments is to use Marketing Personas. This is where you should be able to visualize the people that are actually going to buy your product and how. It is the detail and depth of understanding here that counts. We are talking here about observations not just theory or statistics cleaned from a marketing report. You need to understand what they think, see, feel, and do in your product area. Be sure to list both buyers and users of your product many Personas will be both. 3. Problems, Needs, Behaviours & Current Alternatives Many customers have hidden needs. In other words when you watch and observe them trying to do things they have to do workarounds or take a long route to accomplish their task. Understanding what customers are trying to achieve and observing how they achieve things provides valuable insights into why and how you can help them Make sure that you identify their existing needs/problems and identify the alternatives that they currently use. If youñ€ℱre not sure, go out and observe, talk to some people. You’ll want to be able to clearly link your Value Propositions back to these in the next section. Outcome You should as a result of completing this section be able to clearly define your segment and have a number of personas for the different sub-segments that describe the profile of your customer, their behaviours, their problems, and current workarounds or alternatives Step 2 of 10 Value Propositions The Business Model Canvas – Connecting Value Propositions to Customer Segments The Problems or Needs that you identified earlier and used to build your Marketing Personas now come into play. The Value Proposition Canvas describes the details of how the value proposition and customer segments interact. In its simplest terms, a value proposition is a positioning statement that explains what benefits you provide for who and how you do it uniquely well. It describes your target customer, the pain point you solve, and why you’re distinctly better than the alternatives. What is Value? It means seem a bit odd asking this but there are many different dimensions to value? Equally, there are often hidden barriers people do not see the value the same as you What is important at this stage to challenge yourself your Value Propositions and why does your customer might prefer them to their Current Alternatives? Quite often you will have multiple value propositions. They are not the same benefits. Remember that value propositions are the sum of benefits you offer. A value proposition clearly aims at defining how it solves a problem and presents a new way of doing it compared to existing solutions. Use a whiteboard or index cars for each value proposition. What things can you do that actually will make the biggest difference to the customer and be unique and better than the competition? Outcome You should now have a clear link between value propositions and your personas. The value propositions should clearly tie in with the customer and why they will buy. Step 3 of 10 Channels Business Model Canvas Channels – Linking channels to your customer segments Channels include the methods that you are going to use to reach your customers. Are there clear customer communities, what labels or job titles refer to your customers, what interests groups do they have that can help you identify them? Being able to reach your customers through marketing channels is crucial to being able to make them aware of your product and test your value propositions. Some typical channels are paid search Google Adwords, social media ads Facebook ads, Instagram ads, SEO long term, PR
 OutcomeFor each Persona or Segments, if they differ substantially. Make a clear note of potential channels that can be used to reach to the customer. In the marketing growth blueprint, I cover in more detail how to design and develop a clear marketing strategy for your business model. Step 4 of 10 Customer Relationships How to use the business model canvas and link customer segments to customer relationships Some questions to help guide you on this block of the business model canvas How do you develop a customer relationship?How will the customer interact with you through the sales and product lifecycle?What is the customer journey?What are the most critical elements of the customer journey?How much do you use automation and what do you make personal?Do you use outbound reach and calls? The value proposition should link closely to the level of service and touchpoints you use to interact with customers? The costs associated with how you deliver your communications, service the customer will be reflected in costs. Use storyboard and customer journey maps to map the current customer journey. Then map how your value proposition will be delivered and make a note of the critical points in the journey and the overall lifecycle. OutcomeA description of the type of customer relationship for each segment/persona. Step 5 of 10 Revenue Streams The most important thing is to map the number of each segment and potential revenue. Don’t overestimate this. Remember you have to often out early adopters vs. the mainstream of regular buyers who are often harder to convert. Try and be realistic – use a spreadsheet and calculate your variables. The Business Model Canvas – Revenue Streams OutcomeA list of Revenue Streams, linked mutually to Personas or Segments if the mappings are the same within a set of Personas and Value Propositions. Step 6 of 10 Key Activities The Business Model Canvas Activities and Resources These are the essential things the business needs to do to deliver on its propositions and make the rest of the business work. For a product-driven business, this will involve learning about users and new techniques to build and test new products. Rarely does the first design go straight through to production? In particular, with products, you need to consider how much time is involved between new design sand prototypes to test. There are lots of new ways to get prototypes developed fast and therefore speed up the innovation process. If you’re focused on doing a set of services for customers, then include maintaining superior expertise on the segments and creating or acquiring products and services that are a good fit, whatever that entails. Outcome A list of Key Activities linked to your business Value Propositions. Step 7 of 10 Key Resources How to use the business model canvas key resources section Key resources are the strategic assets you need in place, and you need in place to a greater or more targeted degree than your competitors. The Business Model Canvas proposes that there are three core business types product, scope, and infrastructure. These tend to have similar types of Key Resources. Outcome A list of Key Resources linked to your business’s Key Activities. Step 8 of 10 Key Partnerships Business Model Canvas – The Key Partnerships block At this point, hopefully, the Canvas has helped you sharpen and articulate your business’s focal points. What Activities and Resources are important but not aligned with what’s a unique strategy for you? What’s outside of your business type? Could partners do some of those? Why? Which? I recommend mapping Key Partners to Key Activities. If an activity is key, it’s still part of your business model. This is a way to denote which specific Partners are handling various Key Activities for you. Outcome The left of the business model has blocks that logically support and fit together. Understanding costs associated with yoru activities is a key part of your business modelling. A list of Key Partnerships with notes on their relationship to Key Activities. Step 9 of 10 Cost Structure The Business Model Canvas – linking activities to costs You’ve worked to understand how your Key Activities drive your propositions and hence your revenue. The key questions to ask at this stage of the business model canvas are How do they drive costs?Are those costs well aligned with the key Value Propositions?Are the costs more fixed or variable as you test different business models?Are they more linear with your scaling or more fixed? You’ll want to have these in mind as you tweak your model. Outcome If you’re a startup then knowing your costs and predicting a run rate for costs is critical. The business model canvas helps to focus on the resources and activities that are associated with your business design. As an outcome, you should have a list of Cost Structure elements with notes on their relationship to Key Activities. Step 10 of 10 Applications, Review & Next Steps Core Applications The most core and obvious applications of the Canvas are to ask– Does it make sense?– Could it be better?– Does the rest of my team understand and agree? Have additional ideas?– Rinse and repeat at least quarterly Competitiveness The business model canvas does a good job of helping you figure out your business, which is a good place to start. You also want to look at the competitive environment and think about whether you how you have and can maintain a long term competitive advantage. Business Model Canvas Examples Spotify Business Model Canvas Example Uber Business Model Canvas Next Steps Every business is a work in progress. As you go through the canvas, you may encounter areas that give you trouble. Reach out if you need any help with the business model canvas. SUBSCRIBE NOWGet more resources, business model examples and tips! More Business Model Canvas Resources Customer Journey Map CanvasValue Proposition CanvasBuyer Persona CanvasCustomer Persona Canvas Breathable lightweight comfort, support, softness and a snappy response in a shoe that’s designed to keep you running. It’s the total package. Shop. Looks Good. Runs Good. Feels Good. A smooth ride with an endless amount of comfort, the Nike React Infinity Run Flyknit 3 is the first step towards your best run yet. Shop. Analisis Strategi Bisnis Hijab Mazaya Yogyakarta Dengan Pendekatan Bisnis Model Canvas Ditinjau Dari Maqashid Syari’ahAnalisis Strategi Bisnis Hijab Mazaya Yogyakarta Dengan Pendekatan Bisnis Model Canvas Ditinjau Dari Maqashid Syari’ahDalam ilmu ekonomi, bisnis adalah suatu organisasi yang menjual barang atau jasa kepada konsumen atau bisnis lainnya, untuk mendapatkan laba. Untuk melihat peluang dan ancaman dalam bisnis maka sebagai pebisnis harus paham bagaimana akan adanya risiko. Risiko merupakan keadaan yang menekan tentang kemungkinan bahwa dimasa depan akan terjadi peristiwa yang berbeda dengan apa yang di rencanakan. Karena setiap perusahaan pasti ingin memperoleh keuntungan dan yang direncanakan adalah peningkatan dan peningkatan. Maka dari itu jika melihat berbagai pemilik usaha seperti restaurant, toko sepatu, toko baju dan lainnya pasti memiliki tujuan dan usaha untuk mengembangkan produk-produk mereka salah satunya dengan modal, material bahan, dan tenaga kerja. 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Wabah Covid-19 mengharuskan setiap orang dan badan usaha untuk merubah gaya hidup agar tetap bertahan, dampak yang paling terlihat adalah hampir semua kegiatan usaha dilakukan secara online, badan usaha yang tetap bertahan dengan gaya lama akan ketinggalan dan bahkan gulung tikar. Penjualan produk pada Kayra Nu Hijab juga mengalami dampak dimana semakin hari penjualan semakin menurun, hal ini disebabkan karena pelanggan kesulitan untuk mendapatkan informasi produk dan ketersediaan stok, dan kesulitan melakukan pesanan. Untuk mengatasi masalah tersebut dirancanglah sebuah website e-commerce memanfaatkan Content Management System WordPress dengan tambahan plugin woocommerce dan analisa bisnis menggunakan bisnis model canvas. Adapun hasil penelitian ini berupa website yang dapat diakses secara online sehingga memudahkan pelanggan pada saat melihat informasi produk, ketersediaan stok, dan dapat melakukan pesanan secara langsung tanpa datang langsung ke toko, dengan adanya hasil luaran penelitian ini diharapkan dapat meningkatkan penjualan toko dan memperluas jangkauan pasar Discover the world's research25+ million members160+ million publication billion citationsJoin for free INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at DAN PERANCANGAN E-COMMERCE MENGGUNAKANCONTENT MANAGEMENT SYSTEM WORDPRESS PADA KAYRA NU HIJABHumisar Hasugian1*, Firmanto212Fakultas Teknologi Informasi, Program Studi Sistem Informasi, Universitas Budi Luhur, Jakarta, IndonesiaEmail 1* 21612530020 coressponding authorAbstrak-Wabah Covid-19 mengharuskan setiap orang dan badan usaha untuk merubah gaya hidup agar tetap bertahan,dampak yang paling terlihat adalah hampir semua kegiatan usaha dilakukan secara online, badan usaha yang tetap bertahandengan gaya lama akan ketinggalan dan bahkan gulung tikar. Penjualan produk pada Kayra Nu Hijab mengalami dampakdimana semakin hari penjualan semakin menurun, hal ini disebabkan karena pelanggan kesulitan untuk mendapatkaninformasi produk dan ketersediaan stok, dan kesulitan melakukan pesanan. Solusi yang dirancang untuk mengatasi masalahtersebut adalah merancang sebuah website e-commerce memanfaatkan management system wordpress dengan tambahanplugin woocommerce dan analisa bisnis menggunakan bisnis model canvas. Hasil penelitian ini berupa website yang dapatdiakses secara online sehingga memudahkan pelanggan pada saat melihat informasi produk, ketersediaan stok, dan dapatmelakukan pesanan secara langsung tanpa datang langsung ke toko, hasil luaran penelitian ini diharapkan dapatmeningkatkan penjualan toko dan memperluas jangkauan Kunci E-commerce, Management System, Kayra Nu Hijab, bisnis model canvas, Toko Online Abstract-The COVID-19 pandemic forces every person and business entity to change their lifestyle in order to survive. Themost impact is that all business activities are now turned online. The company that is still persist with the old style will fallbehind and even go bankrupt. The impact is also experienced by the product sales of Kayra Nu Hijab when day by day thesales have been decreasing due to the customers have difficulty finding product information, its stock availability, and alsodifficulty for placing an order. to resolve the issues, an e-commerce website was designed using a content managementsystem Wordpress witd woocommerce plugin and business analysis using a business canvas model. The result is in the formof a website that can be accessed online, making it easier for customers to view product information and its stockavailability, and to place orders online without having to come directly to the store. the results of this research can increasethe sales and expand the market E-Commerce, Management System, Kayra Nu Hijab, Business Canvas Model, Online PENDAHULUANTeknologi Informasi mempunyai peranan penting diberbagai bidang salah satunya bidang ekonomikhususnya dalam pemasaran produk. Belakangan ini banyak badan usaha menggunakan e-commerce untukmendukung kegiatan usaha seperti memudahkan dalam mengelola usaha, meminimalkan biaya operasionalperusahaan, mempermudah pengaturan produk, pemasaran produk lebih mudah dikenal masyarakat luas danmempermudah dalam penyajian laporan-laporan yang di butuhkan. Kemudahan yang dirasakan dari pembeliadalah pembeli dimudahkan dalam melihat produk-produk, melihat informasi produk, memesan produk sertamelakukan pembayaran dilakukan secara online. Dengan menggunakan E-commerce membantu perusahaanuntuk melakukan transaksi penjualan produk secara online 24 jam dalam sehari dan 7 hari dalam seminggu. Kayra Nu Hijab adalah toko yang menjual hijab, gamis dan produk fashion muslim lainnya. Saat ini semuaproses penjualan di Kayra Nu Hijab masih dilakukan secara langsung dan melalui media sosial Instagram danFacebook. Dengan kata lain bahwa pembeli harus datang langsung secara fisik ke toko atau berkomunikasimelalui media sosial untuk melakukan pemesanan produk yang diinginkan atau sekedar untuk menanyakaninformasi produk yang diinginkan. Masalah yang ditemukan adalah a pemilik usaha tidak bisa mendapatkanlaporan-laporan penjualan secara cepat dikarenakan pembuatan laporan masih manual dan menunggu prosesrekapitulasi data transaksi penjualan. b Pembeli harus menghubungi pihak toko agar mendapatkan informasidetil produk yang dijual seperti stok dan jenis-jenis produk yang dijual. c Kurangnya jangkauan pemasaran danpromosi produk, sehingga pembeli yang membeli hanya berasal dari wilayah sekitar toko. Dan tujuan penelitianini adalah untuk menganalisis, merancang dan membangun sistem e-commerce berbasis website pada Kayra NuHijab guna membantu proses penjualan, pelaporan dan memperluas jangkauan pemasaran pada Kayra Nu batasan permasalahan adalah a e-commerce menggunakan konsep Business to Customer B2C[1]. bFasilitas yang dibuat meliputi proses penjualan, proses pembayaran, proses pengiriman sampai dengan prosesHumisar Hasugian Page 40 INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at laporan. c Pembuatan e-commerce menggunakan Content Management System CMS[2]WordPress. dImplementasi Search Engine Optimization SEO[3] menggunakan fitur plug-in Yoast SEO,penerapan teknik SEO untuk mendapatkan hasil yang paling optimal di mesin pencari Google, mendapatkantraffic pengunjung. e Penerapan strategi pemasaran untuk menarik perhatian pengunjung website agar membeliproduk. Dalam penelitian ini penulis memilih topik pembahasan transaksi penjualan produk pada toko Kayra NuHijab yang kemudian akan dibuatkan model analisis dan perancangan e-commerce wordpress dengan tambahanplug in woocommerce, sesuai dengan permasalahan yang dihadapi user dan diberi judul Analisis danPerancangan E-Commerce Menggunakan Content Management System Wordpress Pada Kayra Nu literatur yang penulis jadikan referensi dalam penelitian ini antara lain Menurut Erick Fernando,Abdul Rahim, Nur Azmi Yati penulis pertama, Membahas tentang perancangan E-commerce untuk toko Iñ€ℱMCollection WTC yang berlokasi di jambi untuk mempermudah aktivitas transaksi penjualan dan pengolahan datapenjualan, serta memberikan informasi kepada pelanggan, Oktober 2017[4]. penelitian Syahriani juga membahastentang rancangan dan penerapan sistem informasi e-commerce untuk mempermudah pendataan data penjualandan pemasaran produk Every Baby Shop, Agustus 2017[5]. Andy Prasetyo Utomo, Diana Laily Fithri penulispertama, Fajar Nugraha Membahas tentang implementasi teknologi informasi dalam dunia pemasaran berbasise-commerce, guna meningkatkan penjualan dan memperluas jangkauan promosi pada KUB Bordir KurniaKudus, November 2017[6]. Pada penelitian ini proses pengumpulan data melalui interview dan observasi di toko dan melakukan analisapermasalahn dengan alat bantu fishbone diagram, merancang Business Model Canvas BMC[7] sesuai dengankebutuhan bisnis terkini, merancang fungsionalitas sistem dengan menggunakan use case diagram[8] sesuaidengan BMC yang dirancang, adapun pembuatan website menggunakan content management system dandatabase mysql, dan tahap implementasi dengan membeli hosting[9] dan domain[10] agar toko ini bisadikunjungi secara online setiap saat dan oleh siapapun yang terhubung METODE Jenis PenelitianKegiatan penelitian yang dilakukan memilih jenis penelitian terapan atau dikenal dengan istilah reseachapplied menggunakan pendekatan studikasus. kegiatan dimulai dengan mengidentifikasi permasalahan yangterdapat pada objek penelitian, berikutnya adalah menentukan cara penyelesaian atas permasalahan tersebutdengan cara membuat sistem usulan yang diharapkan dapat menyelesaikan permasalah yang Objek PenelitianObjek penelitian yang dijadikan sebagai tempat untuk mendapatkan data dan informasi terkaittransaksi penjualan dalam penelitian ini adalah Kayra Nu Hijab yang beralamat di Jalan Tambaksari Raya,Tambaksari, Kecamatan Kuwarasan, Kabupaten Kebumen, Jawa Tengah, Sumber Data dan Metode Pengumpulan DataSumber data pada penelitian ini diperoleh dari berbagai sumber yang berkaitan dengan penelitian yangpenulis lakukan, yaitu aData Primer bersumber dari proses wawancara dengan narasumber atau dari pihak toko yang dianggapmemahami proses bisnis secara lengkap dan dapat memberikan informasi sebanyak mungkin sesuaidengan kebutuhan penelitian. Dan juga dapat menyediakan dokumen-dokumen bisnis yang digunakanseperti data nota penjualan, daftar produk dan harga, serta laporan penjualan, dan Data Sekunder, berupa data pendukung untuk bahan referensi bagi peneliti dalam menyelesaikanpenelitian ini, seperti studi literatur yang bersumber dari jurnal, prosiding dan buku terkait dengan ini, penulis membutuhkan data-data atau bahan materi yang berhubungan dengan topikpenelitian. Ada beberapa metode pengumpulan data yang digunakan yaitu a WawancaraPenulis melakukan wawancara terhadap pemilik toko yang bernama ibu Wiwit Sugiarsih, umur 41 Tahun, pendidikan terakhir Strata 2 Pendidikan Sains, beliau merupakan pemilik usahatoko Kayra Nu Hijab dan sudah berpengalaman usaha selama 5 tahun, selain menjadi pebisnis, beliaujuga berprofesi sebagai tenaga pendidik atau guru yang mengajar mata pelajaran kimia di salah satuSMK Negeri di Kabupaten ObservasiHumisar Hasugian Page 41 INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at berkunjung ke toko secara langsung dan melakukan pengamatan atau observasi gunamendapatkan informasi dan memahami kegiatan traksaksi penjualan yang terjadi pada toko KayraNu Analisis DokumenPenulis mengumpulkan dokumen keluaran dan masukan dari proses transaksi penjualan pada tokoguna mendapatkan data dan informasi sebanyak mungkin, dokumen ini akan di analisa sesuai denganproses bisnis yang ada pada Studi LiteraturPenulis mencari dan mempelajari jurnal-jurnal penelitian atau prosiding terdahulu yang telahdipublikasi yang sesuai dengan topik penelitian ini, kemudian menjadikannya sebagai bahan referensidalam melakukan penelitian Metode Analisis BisnisMetode analisis bisnis dalam penelitian ini menggunakan metode Business Model Canvas untukmengidentifikasi model bisnis yang diterapkan. Dengan model ini, dapat memahami sebuah model bisnis secaragaris besar. Konsep dari sebuah model bisnis harus ringkas, sesuai, dan mudah untuk dipahami. Business ModelCanvas BMC merupakan gambaran atau rancangan business plan yang mewakili 9 blok penting, yang manablok- blok tersebut saling berhubungan satu dengan yang lainnya untuk menghasilkan suatu model Metode Pengembangan BisnisPenulis menggunakan metode pengembangan sistem yang mengacu pada model Waterfall[11]. Secarakonsep, metode waterfall dikerjakan secara berurutan dimulai dari tahap satu ke tahap lainnya. Metode in imerupakan metode dalam pengembangan sistem yang terdiri atas tahapan Analisis, Perancangan, Pengkodean,Pengujian dan Analisis DataAnalisis proses bisnis berjalan yang terdapat terjadi pada obyek penelitian, dilakukan denganmenggambarkan urutan kegiatan transaksi penjualan berjalan secara terperinci, lalu kemudian digambarkanmenggunakan activity diagram melalui software Microsoft Visio. Dan juga untuk identifikasi masalah sebabakibat dengan menggunakan diagram Perancangan SistemPerancangan sistem merupakan merancang suatu sistem secara detil berdasarkan hasil analisa dari sistemyang ada, sehingga menghasilkan model sistem usulan. Beberapa tools yang digunakan dalam melakukanperancangan sistem antara lain menggunakan diagram-diagram yang ada didalam Unified Modeling Languageseperti Use Case Diagram, Class Diagram, System Sequence Diagram, User Interface menggunakan SoftwareBalsamiq Mockups, Interaction Flow Modeling Language dan Component dalam perancangan sistem menggunakan Content Management System CMS dari WordPressyang berbasis bahasa pemrograman PHP dengan plugin WooCommerce sebagai sistem e-commerce-nya danbeberapa plugin tambahan lainnya untuk menambah fungsionalitas dari website yang Pengujian ProgramDalam tahap pengujian program, penulis menggunakan pendekatan Blackbox Testing, dimana sistemdiibaratkan seperti sebuah ñ€Ɠblackboxñ€, pengujian dilakukan berdasarkan hasil keluaran sistem pada saat sistem dicompile atau pada saat entri data pada sistem, dengan hasil keluaran 0 nol pesan error kesalahan. Dan test inidilakukan oleh pembuat program secara Strategi Search Engine Optimization SEO dan Strategi MarketingPenulis menerapkan teknik Search Engine Optimization SEO untuk mempengaruhi posisi dari websiteyang dibuat di mesin pencari Google. Adapun teknik SEO yang dipakai dalam penelitian ini menggunakanpendekatan SEO On-page dengan bantuan plugin Yoast SEO. a Product, menyediakan produk dengan berbagaimacam jenis dengan kualitas produk yang bersaing. b Price, menawarkan produk dengan harga yangterjangkau dengan produk sejenis. c Promotion, memasarkan produk melalui internet yang dapat menjangkaupelanggan, promosi penjualan berupa pemberian potongan harga untuk produk tertentu. d Place, menyediakantempat yang strategis agar pelanggan bisa mengaksesnya dengan Hasugian Page 42 INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at HASIL DAN Analisa Masalah pada Sistem BerjalanAnalisa sistem penjualan produk berjalan yang terjadi pada sistem ini digambarkan dalam bentuk activitydiagram seperti yang terlihat pada Gambar 1. Pada Gambar 1, Activity diagram penjualan produk, pelanggan datang ke toko, kemudian memilih produkyang akan dibeli, jika pelanggan ingin membeli maka lakukan pemesanan produk tersebut kepada staf penjualan,kemudian lakukan pembayaran. Staf penjualan akan menerima pembayaran dan membuat nota staf penjualan akan mengemas produk dan menyerahkannya kepada Analisa Bisnis Sistem UsulanModel bisnis yang diusulkan pada Kayra Nu Hijab digambarkan dalam bentuk business model canvas,dimana model ini terdiri atas 7 elemen seperti key partners, dan key activities, dan value proposition, dancustomer relationship, dan customer segment, dan key resource, dan channels, dan cost structure and revenuestreams, seperti yang terlihat pada Gambar Gambar 2, key partners Supplier sebagai pemasok produk yang dijual oleh Kayra Nu Hijab. Kuriratau ekspedisi sebagai pihak yang mengirimkan produk kepada pelanggan dan bank sebagai media transaksiHumisar Hasugian Page 43Gambar 1. Activity Diagram Penjualan ProdukGambar 2. Business Model Canvas Pada Kayra Nu Hijab INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at Key Activities antara lain membeli produk dari supplier, penjualan produk kepada pelanggan,pemasaran produk serta proses pengiriman produk ke pelanggan, dan Use Case DiagramBerikut merupakan Use Case Diagram Registrasi & Login yang digabung dengan Use Case DiagramPelanggan. Use Case Diagram Admin, Use Case Diagram Laporan. Seperti yang terlihat pada Gambar 3 danGambar 4. Digunakan untuk proses login ke sistem dan fungsionalitas sistem dari sisi pelanggan, sisi pemlik dansisi Gambar 3. Proses login ke sistem digunakan oleh actor pelanggan, admin dan pemilik agar bisamengakses fungsionalitas sistem ecommerce, dan actor pelanggan bisa melakukan pemesanan dan konfirmasiemail, komfirmasi pembayaran dan memberi ulasan Gambar 4. Admin mempunyai fungsionalitas kelola produk, kelola kategori produk, kelola kupon,verifikasi pembayaran dan entri resi pengiriman. Sedang kan pemilik mempunyai fungsionalitas report orderproduct, report top product, summary report, dan Class DiagramClass Diagram yang dihasilkan dalam penelitian ini merupakan hasil keluaran dari tools ContentManagement System Wordpress dan ditambah dengan plugin woocommerce. seperti yang terlihat pada Humisar Hasugian Page 44Gambar 3. Use Case Diagram Registrasi & Login, Use Case Diagram PelangganGambar 4. Use Case Diagram Admin, Use Case Diagram Laporan INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at diagram yang terbentuk seperti yang terlihat pada Gambar 5. Merupakan hasil keluaran dari contentmanagement system wordpress ditambah dengan woocommerce plugin. Diawal dengan melakukan prosesinstalasi pada tools wordpress dan melakukan setting sesuai dengan kebutuhan sistem, dan agar tampilan websitebisa diakses secara online. Untuk fungsionalitas toko online menggunakan woocommerce dan melakukan settingsesuai dengan kebutuhan. Berdasarkan proses instalasi dan settingan yang dilakukan maka terbentuklah classdiagram seperti yang terlihat pada gambar Hasil Keluaran PenelitianHasil keluaran penelitian ini berupa sebuah website yang dapat membantu menyelesaikan permasalahanyang sudah teridentifikasi sebelumnya, website ini dapat diakses secara online melalui komputer atausmartphone dari para penggunanya. Berikut merupakan beberapa halaman website dari sistem penjualan Hasugian Page 45Gambar 5. Class Diagram Wordpress dengan Woocommerce 6. Struktur Tampilan Front-end INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at Gambar 6. Merupakan struktur tampilan dari website kayra nu hijab tampilan depan atau front-end,daftar menu yang tampil disini berdasarkan fungsionalitas sistem yang digambarkan dalam use case tampilan ini di kelompokkan menjadi beranda, produk, belanja, keranjang, akun saya dan masuk/ website yang pertama kali dilihat pengunjungadalah halama pertama yang biasa disebut denganberanda atau home page. Halaman ini sebisa mungkin dibuat menarik dan informatif agar menarik perhatianpengunjung. Pada penelitian ini tampilan dari halaman beranda seperti yang terlihat pada Gambar 7. Berisiproduk-produk yang dijual, daftar menu dari sisi front end dan juga terdapat pilihan kategori produk. Hindarimenampilkan semua produk pada halaman beranda karna akan membuat tampilan menjadi tidak rapi dan terlaluberlebihan. Dan terdapat fitur search yang dapat digunakan pengunjung untuk memudahkan pencarian produk halaman untuk pengunjung untuk melakukan belanja seperti yang terlihat pada Gambar 8. Dihalaman ini pengunjung dapat melihat semua produk yang terdapat pada toko, setiap produk menampilkan imageproduk tersebut beserta dengan harga, jumlah stok beserda informasi detil tentang produk. Di halaman iniHumisar Hasugian Page 46Gambar 7. Struktur Tampilan Rancangan Halaman BerandaGambar 8. Struktur Tampilan Rancangan Halaman Belanja INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at bisa klik pada salah satu produk untuk melihat informasi lengkap dan bisa melakukan belanja untukproduk yang diinginkan. Setelah pengunjung sudah selesai berbelanda tahap berikutnya adalah masuk ke halaman checkout sepertiyang terlihat pada Gambar 9. Di halaman ini pengunjung bisa melihat total harga pembayaran, besar kupon yangdidapatkan beserta ongkos kirim, di halaman ini pengunjung juga bisa memasukkan alamat kirim. Adapun untukproses pembayaran masih ditransfer langsung melalui no rekening toko. Dan harus melukukan konfirmasipembayaran terhadap toko melalui KESIMPULANDalam penelitian ini dimulai tahap identifikasi masalah dan kemudian masuk ke tahap analisa danpembahasan maka didapatkanlah kesimpulan sebagai berikut a Pemilik Kayra Nu Hijab dapat mengakses dan mendapatkan laporan-laporan penjualan yang tersediadalam website ecommerce Kayra Nu Pelanggan dapat dengan mudah mendapatkan informasi detil produk seperti harga produk, stok danvarian produk yang tersedia. Hal ini dikarenakan di dalam website Kayra Nu Hijab terdapat fiturinformasi stok dan varian produk yang tersedia. c Permasalahan promosi produk yang terbatas dapat di selesaikan dengan menggunakan website e-commerce Kayra Nu Hijab karena website sudah menggunakan teknik SEO agar mempermudahpencarian menggunakan mesin Website yang telah dibuat pada Kayra Nu Hijab dapat mengurangi kesalahan pada pembuatan pada sistem website Kayra Nu Hijab mempunyai menu-menu untuk melihat dan mengunduhlaporan sesuai dengan periode yang diinginkan. e Website Kayra Nu Hijab sudah menggunakan SEO On-Page, teknik ini akan membantu meningkatkankemungkinan toko ini ditemukan melalui mesin pencari. Sehingga diharapkan makin banyakpengunjung yang melihat dan tertarik untuk melakukan pemesanan pada toko sehingga omset penjualansemaki PUSTAKA[1] Y. Sudaryo and A. S. Nunung, Digital Marketing Dan Fintech Di Indonesia. Yogyakarta Andi, 2020.[2] R. Abdulloh, Trik Mudah Membuat CMS Website dari Nol. Jakarta Elex Media Komputindo, 2016.[3] S. Rahman, Mahir Wordpress 4 Plus. Jakarta PT Elex Media Komputindo, 2015.[4] N. A. Yati, E. Fernando, A. Rahim, T. Informatika, and S. D. Bangsa, ñ€ƓPerancangan Aplikasi E-Commerce pada TokoI ñ€ℱ M Collection WTC Jambi,ñ€ J. Ilm. Process., vol. 12, no. 2, pp. 1021ñ€“1035, 2017.[5] Syahriani, ñ€ƓPenerapan Sistem Informasi E-Commerce Pakaian dan Perlengkapan Bayi,ñ€ J. Tek. Komput. AMIK BSI,vol. III, no. 2, pp. 77ñ€“82, Hasugian Page 47Gambar 9. Struktur Tampilan Rancangan Halaman Checkout INDONESIA JOURNAL INFORMATION SYSTEM IDEALIS Volume 5, Nomor 1, Januari 2022ISSN 2684-7280 onlineHalaman 40-48available online at D. L. Fithri, A. P. Utomo, and F. Nugraha, ñ€ƓPemanfaatan E-Commerce Populer Populer Untuk Optimalisasi PemasaranProduk Pada Kube Bordir Kurnia Desa Demangan Kudus,ñ€ Simetris J. Tek. Mesin, Elektro dan Ilmu Komput., vol. 8,no. 2, pp. 819ñ€“824, 2017.[7] F. M. Royan, Bisnis Model Kanvas Distributor Memetakan Kinerja Optimal Distributor dan 30 Kesalahan yangDilakukan. Jakarta PT Gramedia Pustaka Utama, 2014.[8] S. Mulyani, Metode Analisis dan Perancangan Sistem. Bandung Abdi Sistematika, 2016.[9] R. A. A. Riko Herwanto, Onno W. Purbo, Cloud Computing Manajemen dan Perencanaan Kapasitas. YogyakartaAndi, 2020.[10] F. Husnan and J. Creativity, Membangun Website Interaktif dengan Blogger. Jakarta PT Elex Media Komputindo,2017.[11] P. Widodo, Pudjo and Herawati, Menggunakan UML Unified modeling Language. Bandung Penerbit Informatika, Hasugian Page 48 ResearchGate has not been able to resolve any citations for this Demangan merupakan salah satu desa yang berada di wilayah kecamatan Kota kabupaten Kudus. Di desa ini terdapat beberapa pengrajin usaha bordir yang tergabung dalam KUBE. Selama ini proses pemasaran produk bordir masih dilakukan secara tradisional sehingga hasil penjualan produk bordir kuantitasnya belum optimal serta jangkauan promosinya masih terbatas di sekitar kota Kudus, meskipun ada beberapa permintaan dari luar kota tetapi jumlahnya masih sedikit karena kurangnya promosi. Implementasi teknologi informasi dalam dunia pemasaran, salah satunya melalui penerapan media pemasaran berbasis e-commerce populer. Melalui media tersebut memungkinkan akses informasi untuk promosi serta pemasaran dapat dilakukan seluas ñ€“ luasnya tanpa terbatas ruang dan waktu. Tujuan dari pengabdian masyarakat ini adalah membantu meningkatkan pendapatan dan kesejahteraan para pengrajin bordir. Dengan target khususnya yaitu meningkatkan kuantitas pemasaran bordir melalui memperluas daerah pemasaran dengan cara mempromosikan hasil bordir melalui e-commerce populer supaya bisa mencakup pasar yang lebih Aplikasi E-Commerce pada Toko I ' M Collection WTC JambiN A YatiE FernandoA RahimT InformatikaS D BangsaN. A. Yati, E. Fernando, A. Rahim, T. Informatika, and S. D. Bangsa, "Perancangan Aplikasi E-Commerce pada Toko I ' M Collection WTC Jambi," J. Ilm. Process., vol. 12, no. 2, pp. 1021-1035, Sistem Informasi E-Commerce Pakaian dan Perlengkapan BayiSyahrianiSyahriani, "Penerapan Sistem Informasi E-Commerce Pakaian dan Perlengkapan Bayi," J. Tek. Komput. AMIK BSI, vol. III, no. 2, pp. 77-82, Model Kanvas Distributor Memetakan Kinerja Optimal Distributor dan 30 Kesalahan yang DilakukanF M RoyanF. M. Royan, Bisnis Model Kanvas Distributor Memetakan Kinerja Optimal Distributor dan 30 Kesalahan yang Dilakukan. Jakarta PT Gramedia Pustaka Utama, Analisis dan Perancangan SistemS MulyaniS. Mulyani, Metode Analisis dan Perancangan Sistem. Bandung Abdi Sistematika, modeling Language. Bandung Penerbit InformatikaP WidodoPudjoHerawatiUml MenggunakanP. Widodo, Pudjo and Herawati, Menggunakan UML Unified modeling Language. Bandung Penerbit Informatika, 2011.
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Authors Annisa Farah Tadayyana Wa Mutsaqqof Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Infusvania Putri Prakasiwi Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Dhanar Intan Surya Saputra Universitas Amikom Purwokerto, Indonesia DOI Keywords Business Model Canvas, Hijab Hampers, Millennials Abstract The world of fashion for hijab is a promising business because more and more Muslim women are familiar with the hijab trend. Now more and more Muslim women are interested in wearing the hijab. There are many interesting tips and tricks on how to wear the hijab. This makes us see a great opportunity to open a hijab business. From these problems, the contribution of this community service is to get complete information about the canvas business model on hijab hampers. This community service uses qualitative analysis methods to find out how big the role of the Canvas Business Model is for startup businesses to design improvement businesses. The method used is descriptive qualitative. The result of this service is that the community, especially millennials, supports the existence of this almost hijab business because it is very helpful, especially for both formal and non-formal events. Author Biographies Annisa Farah Tadayyana Wa Mutsaqqof, Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Department of Sharia Banking, Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Infusvania Putri Prakasiwi , Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Department of Sharia Banking, Universitas Islam Negeri Prof. Saifuddin Zuhri Purwokerto, Indonesia Dhanar Intan Surya Saputra , Universitas Amikom Purwokerto, Indonesia Departement of Informatics, Faculty of Computer Science, Universitas Amikom Purwokerto, Indonesia References R. F. Schmal and T. Y. 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    • business model canvas hijab